The Death of Mrs. Francis Steffan-Hayes and Sound Body "Health" Products

Elizabeth Gabriele Steffan-Hayes , deceased wife of  Francis Steffan of the American Voice Radio Network, was a very kind woman with a sweet disposition.

When people are sick, they will do almost anything to be well. This is what has made the American medical complex so wealthy and powerful. Because the desire to survive is so strong, most people will pay any amount of money to stay alive and to feel well.

Over the past few decades, more people have sought "alternative" treatments for various life threatening illnesses. With the increased interest in homeopathic and holistic treatment modalities though, have come a number of unscrupulous "quacks", who have seen in the erosion of confidence in traditional medicine, an opportunity to make a quick buck on the fears of those suffering from terminal diseases such as cancer. Strangely, many Americans will freely take medical advice from unlicensed, uneducated charlatans. This is especially true when such medical advise is presented by people who use religion as an emotional appeal to purchase worthless remedies.

More than 100 years ago, the investigative journalist Samuel Hopkins Adams noted in the magazine Colliers Weekly the following:

"The American quality of shrewdness fails us when we go out to buy medicine. When the average American sets out to buy a horse, he is a model of caution. But look again when he is seeking the most precious of all possessions, sound health. He becomes an inveterate gull."

Yet, despite the fact that Americans are more literate than they were 100 years ago, Mr. Hopkins observation still rings true today.

Sound Body

Sound Body, hosted by Susan Lenox, regularly promotes remedies which are not approved by the FDA. What is amazing is the fact that, although Lenox has no education in the field of medicine, she pretends to be an expert in the field, often referring to her "research" in her broadcasts. However, if one listens closely enough to her, it becomes clear that, not only is she not qualified to give medical advise, but she is barely articulate enough to speak intelligently on any subject even remotely related to health issues. Given her lifestyle of alcohol consumption and drug abuse, it is a wonder than any would give her credibility in the area of health and medicine.

Susan Lenox has a newsletter, which is also called "Sound Body. Susan doesn't write this newsletter because she doesn't have the skill to do so. If you asked anyone, why someone who can't write her own material would have a newsletter, one struggles to find a reasonable conclusion. It may be that she wants so badly to have people believe that she is smart, that she has lent the name of her product pitching show to the publication, but more than likely, it is done, is to peddle snake oil: those unproven medical treatments, and other products, which rake in the cash from ignorant fools, who will buy anything in their desperation to avoid the consequences of their past decisions, which her "Sound Body" products are sold to treat.

Drugs

Although the pharmacological industry does spend a great deal on testing drugs for efficacy and safety (regardless of the sometimes spurious test results), once those regulatory expenses have been met, the drugs themselves are very cheap to produce. It is this large margin between the cost of the chemical precursors from which the drugs are made, and the price an end-user will pay for them, which has made both licit and illicit drugs in modern America so profitable. In short, it's a BIG money maker!

Cancer

Despite the fact that the medical industry has declared cancer to be "treatable" yet "incurable", the fear which grips Americans when faced with this malady has left so many sufferers feeling a sense of helplessness, that they seem to be willing to surrender their critical thinking skills, to obtain hope that they might find a "miracle cure". It is these desperate souls which are preyed upon by uneducated, unscrupulous hucksters, who see in their desperation, an easy way to make money from the fear of those who so suffer. There are few who fit this description better than James Lloyd and Susan Lenox, doing business as Christian Media / Sound Body.

Using God to Sell Cancer Treatments

Some time ago, James Lloyd and Susan Lenox came upon a very dangerous product which they sold to treat cancer called, "Black Salve" ("BS"). The following taken from the Sound Body website (before they removed the product from their product line because of legal issues). Christian Media Exposed examines in detail, the advertisement for this "BS".

The viewer is warned that this section contains graphic images of people injured for life because of their use of "Black Salve".

"Sound Body" Advert for "Black Salve"

 

"Dear Friend, 

Here is information about a health product that could save your life!"

Note the conditional promise which was made "It COULD save your life"

 Because you're looking at this data on this websitem (the typo was made by Lloyd, not Christian Media Exposed) you are probably interested in health data that comes from an alternative perspective.  Like you, I also have a serious distrust of “mainstream” medicine."

 

This "distrust" is a sign that you are likely the target he hope to sell to.

"It isn’t that we don’t like Doctors, it’s just that the medical industry seems to be structured so that Doctor’s have an incentive to stay within the rather narrow confines of what will benefit them.  For example, statistics make it very clear that huge numbers of surgeries are financially motivated – as opposed to what is the very best treatment for the patient."

 

The preceding sentence reinforces that preexisting "mistrust" which Lloyd hope to capitalize upon.

Watch next as he plays the fear card.

The following sentence is designed to appeal to women, who understandably, fear losing their breasts to cancer. Also note that Lloyd makes claims without citing a single documentable source for his data. Watch closely how the following words are crafted to imply that their product will help people with cancer.

"As you probably know, cases of skin cancer are skyrocketing. Some think it’s because of the deterioration of the ozone layer (or other environmental factors), while others think it’s related to our lack of good nutrition. Regardless, of the cause, the fact is, skin cancers and other growths are spreading very quickly."

"Abnormal growths take the form of strange looking moles, warts, cysts, and other unusual bumps. Several of these can be indicators of cancer.  Worrisome growths can show up just about anywhere, but these days, there seem to be several common types. For instance, women seem to get lumps in their breasts far more often than in previous generations". 

"The good news is, we have found an herbal remedy that many people say can effectively remove many different types of growths. It’s called Black Salve."

Note the fact that Lloyd did not expressly say that it will cure your cancer. He simply linked the word growth to the word cancer.

"To put it bluntly, this is one of the most amazing things I’ve ever seen. After using this product to successfully remove an unwanted skin growth, I can say without hesitation that I believe this is something that God has given us to use -- under the right circumstances."

Note the phrase "I believe this is something that God has given us to use" Now he's not speaking as a medical professional, it's a simple matter of FAITH.  This conditional promise is most likely made to keep them from getting sued. It is this linking cancer cures/treatments with God which is most contemptible.

"As we studied Black Salve, we learned that it’s actually an old Indian herbal remedy.  Eventually, we even found the lady that received the formula from a close friend that was from the very family of Native Americans that originally discovered the herbal combination. From her, we’ve learned a great deal about Black Salve. "

Note that he stated that they "studied" the product. Could this be to disguise the fact that James Lloyd, far from being a Doctor, or even having an education in medicine for that matter, didn't even complete his education in High School?

Further into the sales copy, he again mentions cancer.

"Breast Lumps & Black Moles

Sometime later, my wife’s sister came up with a lump very close to her spinal column. She had previously had a breast lump cut out by Doctors, and she was very depressed that she now had another one and might need to have this uncomfortable procedure done again. The physician expressed concerning about cutting so close to her spinal column.

My wife talked it over with her sister, and convinced her to try the Black Salve. It worked perfectly, and the tiny scar it left was even less noticeable than the scar left by the cutting approach she had previously used.

At this point, Black Salve had been used 3 times in our family – and all 3 efforts were very successful. We became very enthusiastic about the herbal product, and began to recommend it to anyone that would listen. "

---

 

Further into the ad, we see that they avoid claiming the product will "cure" cancer. This is most likely a crafty way to avoid trouble with the Postmaster, who is bound by law to seize cancer cures and report violators for criminal investigation.

"Our First Disappointment

We had all quickly learned that when the Black Salve is applied, it slowly penetrates abnormal growth cells, and destroys them on a cellular level. It’s important that you see that it doesn’t cure cancer  (– or anything else for that matter. What Black Salve can do is kill abnormal tissue – it doesn’t deal with whatever caused the growth in the first place. We’ve found that it can take 2 to 6 weeks depending on the size and consistency of the growth. "

Regardless of how cleverly worded, the implication is clearly made: Skin cancer is abnormal tissue. Note the fact that they are not telling you that it will CURE your cancer...They are telling you that it will KILL YOUR CANCER.

The ad continues:

"We had decided we were going to distribute Black Salve by mail order as we already have a Christian ministry distributing herbal products (the Sound Body ministry group), alternative health information, and other religious materials (However, because of oppressive government regulations and potential product liability problems associated with irresponsible people that could hurt themselves with this, we determined we need to do more than just take orders for the herbal compound. "

We decided to create a complete information system so that those considering using Black Salve for the first time can know how it works, and what they can expect if they try it. This is the best way for us to make this herbal product available in a responsible manner because everyone that chooses to use this product must do so at their own risk."

From this "caveat", it would seem as though Lloyd knew of the danger of Black Salve use, as he is casting off any personal responsibility for any potential injuries caused by the use of his product.

In the next portion of this ad, Lloyd states that he and Susan did "research" on the product. Apparently, they either did not research, or care what happened to Gail Bumpus  or Paulette Teel (photos above).

The first thing we did was to research Black Salve  and then we came up with an extensive written report on what we were able to find out about it. Then we added some recently acquired knowledge (which is a secret unless you send us money) to the written instructions that were printed by the woman that formulates the herbal paste. As we studied it, we collected over 60 photographs of various cancers and other growths on people that have used Black Salve – sort of a before and after photographic history of numerous cases of skin anomalies, breast cancers, malignant moles, and other abnormal growths that people tried to remove with Black Salve.

When you order the Black Salve System, you receive a printed copy of these photographs, but these photographs may also be viewed online through the link at the bottom of this letter. I would imagine you’ll find these images just as shocking as I did. As the photos show, some people have been able to get rid of much larger growths than I would have ever imagined.

In addition to the printed photographic package, the written report, and the usage instructions, we arranged to produce a one-hour radio program on the subject. The cassette features an interview with the woman that received the formula for Black Salve from her friends in the Native American family that originally formulated it. It also features Susan and Kristin Lenox – my wife and her sister respectively – and they both discuss their personal experiences with Black Salve. 

Thus, in addition to the Black Salve product itself, we’ve developed a significant package of information to help you, the potential first time user of Black Salve, to be able to effectively evaluate whether or not you choose to use this product.

Now for the "hard close". Lloyd this time states that this product has been "given" by "God", unqualified by the phrase "we believe".

Last but not least, we are so sure you’ll be thrilled with the Black Salve package we’ve developed, we’re going to make you an outstanding offer  – see that also at the bottom of this page. In closing, here at the Sound Body ministry, we wish you well as you seek to explore the use of the natural herbs that God has given us in order to be healed.

Sincerely,

James Lloyd

Sound Body

P.S. Some of you know the government is trying to stop people from having the freedom to choose herbal remedies through new laws. Even if you don’t need it now, you might consider ordering some Black Salve for future use – while you still can. 

The ad continues:

"Our Conditions To Purchase Black Salve

Number 1. you have to agree not to hold us responsible for whatever goes wrong..."

Coming soon: Sound Body "ministry" Part II